For more information please contact Braam van Reenen
Tel : +27 (0)21 422 1699
Cell: +27 (0)82 925 3892
Fax: +27 (0)21 424 3925
UNIVERSAL WELLBEING • ORG (UW.O) – PROFILE
Universal Wellbeing.Org is a registered Non Profit Organisation (033-617-NPO) incorporated under Section 21 of the Companies Act for non gain.
Having met all the prerequisites of the Companies Act for a Section 21 Company, Universal Wellbeing (T/A UW.O) was granted registration by the Registrar of Companies in Pretoria on 21 February 2001 (No:2001/003747/08) to promote universal health and wellbeing in seven categories i.e.
- Man physical, emotional, mental, vital (auric) and spiritual.
- Man in community.
- Man and his environment.
- Prof. J P Cruse: CEO Millennium Healthcare, MBChB, PhD, FRCPath.
- Dr. Y Saloojee: CEO National Council Against Smoking.
- B Trollip: CEO of Second Skins (Pty.) Ltd.
- B van Reenen: Social Marketer, CEO of UW.O
- A Swart: B Com Hons CA (SA).
UW.O – AIM
To make a meaningful, measurable and sustainable contribution to the universal health and wellbeing of South Africans – mainly through health promotion, upliftment and empowerment projects – based on “Social Marketing” principles. (Where the principle aim remains the delivery of a positive impact – and the secondary aim is to make a profit to ensure sustainability.)
UW.O – OBJECTIVES
- To pursue a holistic approach in all projects, incorporating the ingenuity of first world sciences and programs, with the intuitive and previously deemed alternative or complimentary approaches associated with Eastern or Southern native sciences – in an effort to best meet Southern African needs.
- To be inclusive, rather than exclusive with an awareness of the bigger (global) picture and a sensitivity for minority reality.
- To act as catalyst and conduit to channel and merge existing efforts of parties with similar interest into national initiatives (international funding requirement) to achieve the synergy and impact required to deliver cost effective changes on a macro scale.
- To synthesize, adapt and adopt existing local and international resources to increase project cost efficiency.
- To establish and sustain a highly interactive website to serve as international junction in support of global (universal) health and wellbeing.
- To remain a lean ‘turn-key’ organisation, identifying, developing and facilitating projects, geared and funded by local and international cause related partners, subscribing to the principles of “Social Marketing”.
- To be transparent and accountable with the cause paramount, superceding all company and/or individual objectives – other than sustainability.
Cancer Awareness (General): “Cancer Can be Beaten” – managed campaign at McCann and then as consultant to CANSA – 1990 to 2001.
Breast Cancer Awareness: “Keep in Touch” – managed campaign for several years as consultant to CANSA.
Skin Cancer Awareness & Prevention: Managed most electronic communication and related campaigns from 1990 to 2002 i.e.
Anti-Tobacco Campaign: Member of the Tobacco Action Group – resulting in higher taxation and legislation against tobacco advertising, sponsorship and smoking in public places.
- Establishment of the initial UV warning service to appear on SABC in 1993 – including the funds raised to purchase the UV-biometers required by the SAWS for the service.
- CANSA Seal of Recognition – an industry safety benchmark, now displayed on most sunscreens in South Africa.
- UPF ‘swing ticket’ rating system for UV protective fabrics, garments and shade items – another industry safety benchmark.
- Motivation for and promotion of UV swimsuits for children – culminating in an industry exceeding R30million in sales last season.
| FUTURE PROJECTS
Solo Moms Inc: Upliftment & empowerment for single mothers.
Able Disabled: Upliftment & empowerment for the disabled.
Sole Mate: Upliftment & empowerment in the informal sector.
Sibling & Sensei: Social awareness and empowerment for the elderly.
| PROJECTS IN PROGRESS
Wheel & Water:
Provision of water and basic (self help) transportation systems to promote health, upliftment & empowerment in rural areas.
|Rainbow Cross Community Health Campaigns:
Communicable disease prevention campaigns i.e. TB, Malaria, Hepatitis-B and Parasites (worms).
|“Kick” or “Nip-it-in-the-butt”:
Anti-smoking television & cinema campaign comprising of select local and international advertisements, the latter availed for local use by CDC (Centers for Disease Control & Prevention) in the USA.
|Skin Cancer Prevention:
An ongoing public awareness campaign promoting sensible sun habits in terms of leisure, sport and outdoor work.
|Solar Radiation Safety:
A campaign focusing on human safety in relation to three elements of the solar spectrum i.e. Ultraviolet Radiation (UV), Visible Light (VIS) and Infrared Radiation (IR). The campaign comprises of several sub-sections, including “Solar Radiation Forecasts” proposed to television for support in terms of airtime as an adjunct to regular weather forecasts.
SOLAR RADIATION IN PERSPECTIVE
The World Health Organisation (WHO) recognizes high UV radiation levels as a threat to human health and approved an International UV Index last year for inclusion in weather forecasting.
- The Danger: UV is deadly for people with Albinism and the major cause for skin cancer amongst the Fair Skinned. Over exposure poses a threat to all forms of life.
- The Solution: Daily warnings during summer forecasts to prompt time table adjustments, sun avoidance, protection and skin inspection.
VISIBLE LIGHT (VIS):
While bright sunlight could be hazardous in terms of road safety – the lack of visibility poses an even greater danger. (Being able to see – and to be seen.)
- The Danger: Dusk, dawn, fog, rain, smoke and dust storms.
- The Solution: Daily warnings, particularly during winter forecasts (late sunrise and sunsets) to remind – vehicle drivers to wear glasses and turn on head/fog lights – and cyclists/pedestrians to wear/display reflective gear.
INFRARED RADIATION (IR):
Research needs to be done to determine the impact of IR on the Dark Skinned in particular.
- The Danger: Heat stroke and fatigue.
- The Solution: Daily warnings during forecasts to prompt time table and venue adjustments, sun avoidance and protection.
SOLAR RADIATION CAMPAIGN ELEMENTS
Phase one will comprise of:
Phase two will include:
- Solar UV radiation level forecasts as part of regular weather bulletins for
the six warm months of the year – 01 November to 30 April – inline with WHO
directives. (Graphic A - see below)
- Poor visibility (VIS) forecasts as part of regular weather bulletins during
the colder months – 01 May to 31 October – to include sunrise/sunset, dawn/dusk,
mist, smog and dust storms. (Graphic B - see below)
- Public awareness campaigns to cover cause related specifics.
Phase three comprises:
- Formation of a national ‘Solar Radiation Safety Coalition’. To determine, set, endorse and maintain safety standards (in collusion with international counterparts) for hair/eye/skin protection products, protective clothing/fabrics and shade items/cloth. (Graphic C.)
- Research to determine the impact of excessive solar infrared radiation (IR) on humans – particularly the Dark Skinned. (View Reference Material.)
- Inclusion of solar IR levels in regular weather forecasts.
- Lobbying for minimum solar radiation safety standards at schools, public outdoor sport/recreational facilities and for outdoor workers.
Top of Page
Top of Page